Online Retail and
E-Commerce ETF

The BetaShares Online Retail and E-Commerce ETF (ASX: IBUY) provides a convenient, cost-effective way to access the growth potential of the e-commerce thematic. 

IBUY aims to track the performance of the Solactive Global Online Retail and E-Commerce Index (before fees and expenses), which provides exposure to a portfolio of global online retailing leaders. 

Invest in the world's leading e-commerce companies

Invest in the world's leading e-commerce companies


Register your interest and receive an information pack on 16th December.

There are risks associated with investment in the Fund, including market risk, sector risk, international investment risk and concentration risk. The Fund should only be considered as a component of a diversified portfolio. For more information on risks and other features of the Fund please see the Target Market Determination (TMD) and Product Disclosure Statement, available at

1 Other costs, such as transaction costs, may apply.


BetaShares Capital Limited (ABN 78 139 566 868, AFSL 341181) (“BetaShares”) is the issuer of the BetaShares Funds. This information is general only, is not personal financial advice, and is not a recommendation to buy units or adopt any particular strategy. It does not take into account any person’s financial objectives, situation or needs. Investments in BetaShares Funds are subject to investment risk and the value of units may go down as well as up. Target Market Determination (TMD) and PDS are available at Any person wishing to invest should obtain a copy of the relevant PDS and obtain financial advice in light of their individual circumstances.

The Fund is not sponsored, promoted, sold or supported in any other manner by Solactive AG nor does Solactive AG offer any express or implicit guarantee or assurance either with regard to the results of using the Index and/or Index trade mark or the Index Price at any time or in any other respect. The Index is calculated and published by Solactive AG. Solactive AG uses its best efforts to ensure that the Index is calculated correctly. Irrespective of its obligations towards the Issuer, Solactive AG has no obligation to point out errors in the Index to third parties including but not limited to investors and/or financial intermediaries of the Fund. Neither publication of the Index by Solactive AG nor the licensing of the Index or Index trade mark for the purpose of use in connection with the Fund constitutes a recommendation by Solactive AG to invest capital in the Fund nor does it in any way represent an assurance or opinion of Solactive AG with regard to any investment in the Fund.

Copyright © 2021 BetaShares. All Rights Reserved.

How can you use IBUY in your portfolio?

The online retail trend offers significant growth potential. The share of global retail spending accounted for by e-commerce has grown strongly in recent years, with this growth projected to continue. 

Benefits of IBUY

Portfolio Diversification

IBUY provides exposure to up to 100 of the leading global e-commerce companies in a single trade.

Growth potential

IBUY offers potential portfolio diversification benefits to Australian investors, given that e-commerce is a sector under-represented in the Australian market.

Exposure to leading global online retailers


Index-tracking approach means no active manager fees. Management costs are only 0.67% p.a. (or $67 per year for every $10,000 invested).1

Growth potential

Exposure to leading global online retailers

Portfolio Diversification


Examples of companies held in IBUY's portfolio







The Fund can be used to implement a variety of investment strategies. 

For example:

Tactical allocation to the online retail and e-commerce thematic.

As a complement to a broad market core exposure.

Learn more about IBUY


No assurance is given that these companies will remain in the portfolio or will be profitable investments.

Request an information pack

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